We at Pathfinder Alliance, believe that our marketing agency, like all others, exists to facilitate the generation of sales in other businesses.
If you grow we will grow, you succeed we succeed.
We believe in partnering with companies that have a desire to strive for growth goals.
We start at what will drive the biggest result for you and work from there.
We understand that every dollar spent is a dollar earnt.
Transparent, results driven and strategic in approach.
Google AdWords. SEM Campaigns Made Simple.
While SEO can take time to build your site in the rankings and get to the top of the search engine results, Google Ads can deliver top rankings and relevant traffic immediately. Google Ads also leverages the SEO efforts and expands its impact by allowing for better understanding of search intent and the ROI of specific keywords. Despite all its advantages, however, countless businesses try and fail at Google Ads and too often throw it into the “doesn’t work” category. The vast majority of our clients have already tried Google Ads, either in-house or outsourced to an agency, but simply haven’t been able to make it profitable. They see their competitors appearing consistently in the top ad positions and wonder what they are doing differently. It’s time to turn this around.
We do it better
Facebook Ads. SMM Campaigns Made Simple.
Facebook is the largest and most active social network in Australia. Unlike some other networks like Snapchat, Pinterest or LinkedIn, Facebook isn’t just used by certain demographics, but more or less across the spectrum. Whatever you’re trying to sell, chances are that more of your customers are on Facebook than anywhere else. The true power of Facebook Ads isn’t just in blanketing a large audience with ads, it comes from leveraging an unparalleled level of audience targeting options; Demographic targeting, Geographic targeting, Custom Audiences, and, Lookalike Audiences. This is far from an exhaustive list of targeting options, but the point is, we haven’t met a business yet that couldn’t benefit greatly from Facebook Ads. For many, Facebook ends up surpassing the return on investment they see from Google Ads and SEO.
If you’d like to see what Facebook Ads could do for you, reach out to us in the form below. We’ll take a look at your current website and business goals and come up with a strategy to set you up for success.
Organic Search. SEO Rankings Made Simple.
Strong SEO has driven the growth of some of the biggest online companies on the planet. TripAdvisor, Amazon, Expedia, RealEstate.com.au, and countless other companies abroad and in Australia owe a huge debt to innovative SEO strategies and a commitment to incremental growth over the long-term. It’s no secret in business these days that SEO has immense power to drive growth. But how do you make sure you’re one of the success stories and not just another one of those businesses which throw a lot of money at it but never seem to move the needle? The simple answer is to focus on low hanging fruit, build the quick and easy wins and work over the long-term consistently to drive dramatic growth. Our philosophy is driven by this simple logic and has helped our clients breakthrough and deliver measurable improvement.
We do it better
Lead Generation – Purchase leads not marketing
For some businesses, it’s difficult to take the risk of engaging with a digital agency. You know your customers are online, your competitors are taking advantage, but the upfront cost to get your website conversion ready and campaigns set up and humming is too restrictive. If this is you, our pay-as-you-go lead generation service is just the ticket – rather than requiring you to pay up-front to set up campaigns, you can simply pay a fixed price for leads that you purchase.
Not only that:
- All leads we generate are only sent to one supplier so are exclusive to you
- You can specify the geographic areas you want leads in from us.
- You can specify how many or how few leads you require.
- There’s no lock-in contracts.